
They seem to be slowly moving away from that brand, though, and moving to Rocket Mortgage which has a much more modern and innovative feel. It is now the largest mortgage lender in the country, bigger than even the largest banks. Quicken Loans is the crown jewel of the financial component of Rock Ventures. What was amazing to see was the before and after photos of some of these buildings. He moved Quicken Loans downtown in 2010 (from the suburbs) and has bought dozens of downtown office buildings, some of which were abandoned or nearly empty, and redeveloped them into modern Class A offices. To say that Dan Gilbert has been important to the resurgence of Detroit would be a massive understatement. This is something that Rock Holdings (the holding company) conducts on a daily basis and it is done to impress upon visitors that Detroit is back.

This group of over 100 companies includes Quicken Loans, Rocket Mortgage, Rapid Finance, StockX, Fathead as well as some Cleveland sports teams such as the NBA’s Cleveland Cavaliers.īill invited myself and my colleague, Bladimir Estevez, not just to their offices for a meeting but to do a formal tour of downtown Detroit. Rocket Loans is part of billionaire Dan Gilbert’s family of companies, many of which are based in downtown Detroit. And you can’t really tell the story of Rocket Loans without also talking about the city of Detroit. This was my first visit to Detroit for a couple of decades so I was excited to see how the city had changed. I do visits to fintech companies quite regularly but usually in the big hubs of New York, San Francisco or London. I was in Detroit recently at the invitation of Rocket Loans CEO, Bill Parker. You would never know it today as it has a downtown as vibrant as any mid-sized city in the country. It was already struggling before the financial crisis and that episode eventually led to the city going bankrupt.
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We have all heard the stories about Detroit.
